Privacy Policy – RKS Direct Leads Ltd

Last Updated: September 2025

 

Welcome!

At RKS Direct Leads Ltd, we take your privacy seriously. This policy explains how we collect, use, and share personal and business information from individuals and companies who interact with our website, services, or campaigns.

 

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1. Who We Are

 

RKS Direct Leads Ltd

Collingwood Buildings, 38 Collingwood Street, Newcastle, NE1 1JF

Email: privacy@rksdirectleads.co.uk

 

We are the data controller for the information we collect.

 

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2. Information We Collect

 

We collect personal and business-related information you provide or that we gather automatically:

 

For individual clients:

    •    Name, email address, phone number

    •    Address or other contact details

    •    Information you provide in forms, surveys, or phone inquiries

 

For business contacts / B2B leads:

    •    Company name, industry, job title, and business contact details

 

Automatically collected information:

    •    Website activity via cookies (pages visited, duration, preferences)

    •    IP addresses, device and browser details

 

We do not collect sensitive personal data (special category data) unless voluntarily provided.

 

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3. How We Use Your Data

 

We use personal and business data to:

    •    Respond to inquiries and provide requested services

    •    Connect clients and business contacts with our partners or clients for follow-up

    •    Improve our services, website, and campaigns

    •    Conduct market research and analytics

    •    Send marketing communications if you have opted in

 

Important: Data is only shared with partners or clients with consent or under legitimate interest that does not override your rights.

 

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4. Legal Basis for Processing

 

We process data under these legal bases:

    •    Consent: Where you have explicitly agreed to be contacted or have your information shared

    •    Legitimate interest: To operate our services, generate leads, and improve our campaigns

    •    Legal obligation: Where required by law

 

We always balance our legitimate interests with the rights of individuals.

 

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5. Who We Share Data With

 

We do not sell personal or business data. We may share your information with:

    •    Clients or partners for handling inquiries or providing services

    •    Trusted service providers (e.g., CRM, email platforms, IT services) under confidentiality agreements

    •    Regulators or law enforcement when required by law

 

If data is transferred outside the UK, we ensure appropriate safeguards are in place.

 

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6. Cookies and Tracking

 

We use cookies and similar technologies to:

    •    Analyse website performance and usage

    •    Improve your experience on our website

    •    Support marketing and lead generation campaigns

 

You can manage cookies in your browser or opt out through third-party tools.

 

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7. Data Retention

 

We retain personal and business data only as long as necessary to:

    •    Provide services and respond to inquiries

    •    Comply with legal obligations

    •    Resolve disputes

 

Typical retention: Lead and client data is kept for up to 2 years after last interaction unless otherwise required by law.

 

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8. Your Rights

 

Under GDPR, individuals have the right to:

    •    Access personal data we hold about them

    •    Correct or update information

    •    Request deletion of their data

    •    Restrict or object to processing, including marketing

    •    Withdraw consent at any time

    •    Request transfer of their data

 

Business contacts may also exercise rights over any personal details associated with their role.

 

You may also complain to the ICO if you are not satisfied with how your data is handled.

 

To exercise your rights, contact us at privacy@rksdirectleads.co.uk.

 

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9. Security

 

We implement technical and organizational measures to protect your data, including encryption, secure servers, and controlled access.

 

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10. Children’s Privacy

 

Our services are not intended for children under 13. We do not knowingly collect information from children.

 

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11. Changes to This Policy

 

We may update this policy from time to time. The latest version will always be available on our website.

 

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12. Contact Us

 

For questions or concerns about this policy or your data:

 

RKS Direct Leads Ltd

Collingwood Buildings, 38 Collingwood Street, Newcastle, NE1 1JF

Email: privacy@rksdirectleads.co.uk